I’m making a storyworld, of sorts, for my course Networked Media called Mip and Mop Get Lost. It stars Mip. And Mop. And a cast of thousands. It’s based on The Pilgrim’s Progress by Joh Bunyan, which none of my students, or even my tutors, has ever heard of. Anyway, it’s meant to be horribly allegorical just the way Pilgrim’s Progress was, and hopefully, the gang does get that. I’m bogged down with creating the pics, however. Most of the episodes are just text.
Principles for transmedia storytelling
Transmedia storyteller Ltd founder and CEO, Robert Pratten, argues the following principles from his presentation at the European Broadcast Union (EBU) TV Summit in Copenhagen:
PERVASIVE – Available on any device, anywhere and at any time. Blurs real world and fictional world.
PERSISTENT – Story evolves even if you’re not engaging with it. Aggregate audience activity and real-world environmental factors shape story development in real time.
PARTICIPATORY – Allows audience to interact with story characters, locations, things and each other.
PERSONALIZED – Audience members have personalized experience based on past activity and permissions granted to storyworld.
CONNECTED – The audience journey across touchpoints is intelligently managed to create a seamless, integrated experience.
INCLUSIVE – The experience accommodates a range of devices and audience engagement styles such that it’s not only users of expensive smart phones and tablets that get all the fun.
CLOUD-BASED – Network intelligence communicates with peripheral devices to deliver the other six tenets
(7 Tenets of Future Storyworlds – Transmedia Storyteller.)
Lance Weiler, doyen of transmedia storytelling, suggest these principles:
- Take time to evaluate the story you want to tell
- Ask yourself the hard questions – why will anyone care? Is this the best way to tell the story?
- Let go of a single POV
- Consider how you can show not tell
- Make it easy for your audience to become collaborators
- Don’t let the world get in the way of the story
- I’m not going to claim my little effort meets all, or even many, of these principles. But I do think presenting information using narrative encased in a ‘world’ structure gets your audience more involved.