In New directions for documentary, a speech delivered to the RIDM Doc Festival and Market in Amsterdam, Brian Newman argues that ‘the model is broken’, because old forms of distribution don’t earn enough income.We now live in an ‘attention economy characterised by overabundance, and where a participatory culture, exemplified by Twitter, vies for consumer attention with heritage media. Documentary makers must learn to leverage participatory culture. They can do this through:
- crowd sourcing (community based funding);
- go multi-platform;
- multiple business models for each platform.