But. Not. Many. Hits.
Have you thought of pushing your blog out to your Twitter feed? You can do it in Hootsuite, under Settings/RSS/Atom.
Plugging your blog into other social media is a great way to encourage traffic. Some tips here by Liz Borod Wright: 10 Social Media Tips for Bloggers.
- Display your social media icons prominently toward the top of your website.
- Every blog should have its own Facebook Page.
- Generate traffic with StumbleUpon.
- Import your RSS feed onto your LinkedIn profile using its Blog Link application.
- Pinterest is the hot new frontier for bloggers.
- Use link shorteners even when you don’t have to.
- Use your blog name as your username whenever possible.
- Join blogger groups on Facebook.
- Be on social media — even when it’s not driving traffic.
I’ve started using my blog RSS feed as part of the content marketing strategy for the new Grad Dip, so I have my blog going to the Grad Dip Twitter, Facebook and LinkedIn pages. The main problem is that the blog posts don’t get hashtagged, so they’re not particularly ‘searcheable’, compared to ordinary tweets which are hashtagged. I need to automatically convert my blog’s keywords into hashtags – something, surely, someone has dreamed up a way of doing.
Because I’m doing all this marketing, I’ve got my blog posts pushed from one service to another, then to another – depending on what service has relationships with which social media – it’s completely Byzantine. I can’t push my blog to Google+ at the moment, because they haven’t released the API. (I think I could do it through Hootsuite, but I’m too cheap to pay for the pro version and have exhausted my free options!)
[Post written for Networked Media, a course at RMIT University]