The Web seems to spawn them. They are so neat. Quick. Like, summarising one’s in a tweet (even though the particular manifesto I’m about to refer to doesn’t like tweets). They also exclude, ostracise. Set up an ‘us’ and ‘them’.

I think men love manifestos. I know, that’s reductive. But. The rest of us who live in the small grey area known as being human know that a manifesto is a limitation. OK, so you can use it to explode boundaries, but too often they are a means to exclude, to erect the boundary.

So. I. will. never. write. a. manifesto.

Here’s one, the Slow Media Manifesto. I almost like it, but then, there are bits I don’t. So it excludes me when it pretends to include me. It’s a rhetorical sleight of hand.
Where I am meant to go? Home, with ball and bat. here’s a bit:

12. Slow Media are progressive not reactionary: Slow Media rely on their technological achievements and the network society’s way of life. It is because of the acceleration of multiple areas of life, that islands of deliberate slowness are made possible and essential for survival. Slow Media are not a contradiction to the speed and simultaneousness of Twitter, Blogs or Social Networks but are an attitude and a way of making use of them.

Some of my media projects are soooo slow. years. Others are tweets. Seconds. They have quick high-falutin’ avant-guard ideas (I think the web killed the avant-guard, except, maybe, for hackers):

High-quality, thoughtful work that pushes the boundaries in many different directions – sustainable, ethical, aesthetic, intellectual, and in terms of community building. A movement which seems to rehabilitate or reinvent an avant-garde practice.

I nearly love this. Why did they have to binarise their aspiration by making it into a manifesto?

 

Game of Thrones Case Study from Campfire on Vimeo.

 


Image: Burn notice graphic novel

Apparently, 60% of Americans watch TV with another screen on their laps, and this other screen is likely to be networked. A report by IMS Research proclaims 2012 the year that the consumer electronics industry “finally realizes the promise of multi-screen content consumption.”

So how do we leverage this second screen to channel viewers into another level of engagement with what’s on TV? Build an app, of course, and create ‘social TV’.

In Social TV series–The Race for the Second Screen: The Show’s the Thing, Jim Hanas argues that

apps tailored to specific shows or networks are in a position to offer up rich, exclusive content.

One example is Burn Notice, whose graphic novel app is available for Android and iPhone. According to Jesse Redniss, senior vice president of digital at USA Network:

There are a still a ton of lean-back users. There are the users that want to Shazam things and have content pushed to them and there are different users that want to install the Burn Notice interactive graphic novel and take the next step into the content experience. It’s really important to be able to cater to each one of those types of viewers, otherwise we’re forcing people into one type of content experience, which I think is just a horrible user experience overall.

 

This video, shot automatically from a car video camera, has almost no editorial – especially if you don’t understand Japanese. The only editorial is the minimal editing.

It is, therefore, a ‘real’ documentary? You can’t argue that its not the truth, unless you’re a hopeless conspiracist. But no, I don’t think it is. This is some sort of witnessing, but a documentary needs some sort of author, even participatory ones. Otherwise the genre is belittled.

Japanese Tsunami Viewed From A Car.

 


Oh so clever infographic about your future in filmmaking, see complete at Filmsourcing.

Meanwhile, news that Hollywood doesn’t like new tech. Oh, cripes. But wait, its sexily presented in this infographic from Matador Network

 

One, more approving, from Ben Goldsmith in ‘Convergence Review heralds a dramatic shift in Australian media‘:

In line with the review’s consistent emphasis on “regulatory parity”, the report proposes that all “Content Service Enterprises” be required to commit a percentage of total production expenditure to specified Australian content, along the lines of that currently operating for select subscription television channels.

The category of Content Service Enterprises is a broad and as yet ill-defined class of entities providing programs and other content to Australian audiences on any delivery platform.

It appears likely to cover large and small Australian players such as the existing free to air and subscription television companies, Bigpond and FetchTV, as well as international services that supply content to Australians including, presumably, Facebook, YouTube, and BBC iPlayer.

Some commentators are already suggesting that the imposition of this requirement on international services will discourage them from operating in Australia and potentially lead some Australian services to relocate offshore. And there are many questions about how these enterprises will be identified and monitored. But in theory at least, this is a bold attempt to spread the responsibility for supporting Australian content production to all services operating here.

Martin Hirst in Media Convergence review is light on detail – and on regulation is less impressed:

I think it’s quite empty of content, to be perfectly honest. The headline in it for me is that it’s an attempt to come to terms with what I call the “techno-legal time gap” – the dissonance between what technology can do and how it is regulated….

The devil is really in the detail, and it’s difficult to tell just from this interim report where exactly the entire review will head.

One of the most crucial issues seems to be the time frame. We are now probably 18 months out from the next federal election, and it’s going to take much longer to get that sorted out. So it looks like the review has created a political football to be kicked around until the election comes.

 

TV near CCF1

TV near CCF1 by Jacob Whittaker (www.jacobwhittaker.co.uk)

Managing Director of the ABC Mark Scott, writes interestingly in Content and competition in a changing media world about the future of TV, how its not dead, but evolving. They seem to be putting a lot of faith in iView – I can’t comment there, I tried it some years ago and my bandwidth just wasn’t up to it. I should try again.

An issue I had not thought about from the producer’s POV is the issue of competitors:

To date, audiences are still more lucrative in front of linear television, with the volume of advertising that can be sold in that forum.

And if there is to be catch-up content, the idea of putting it alongside a competitor’s content on the same service can seem like it’s a bridge too far.

There are rights issues, management issues, technological and revenue issues. And let’s face it, it can be difficult to get competitors to work together.

I hope we can.

Despite all the technical innovations, and the ways that younger people are accessing content, Scott concludes:

We know our future will not depend on our platforms. They’ll be robust for a while yet. Our future will depend on delivering compelling content and program offerings: distinctive, high quality, Australian content of wide appeal and of specialist interest. And our future will also depend on us relentlessly making that programming available to audiences to consume how and when they like.

I think he’s kind-of saying what I believe – content and platforms go together. If you’re not making that marriage in heaven, then the union will probably not get consummated. IE no one will engage with your stuff.

Will have to watch this space for the Convergence Review Report.

Dec 082011
 


…is all to do with devices, social media, and how we use them. 10 signs you’re a social media jerk  offers a few tips, some referring to behaviour so obscurely evil I don’t, thankfully, have experience of them.

Psychologist John Suler has created a new syndrome, called the ‘Online Disinhibition Effect’, which is when someone expresses aspect of their personality otherwise suppressed, or dissociates from their online behaivour entirely.

Well, I’m all for new syndromes, but isn’t that just a case of immaturity?

We learn etiquette online as well as everywhere else, and there are lots of examples of people working out netiquette on the fly in various social media contexts.

But you’ll have to read the forthcoming paper by myself and Hugh Macdonald for more.

 

Another great one-liner from Henry Jenkins, referring to successful transmedia products. In How Transmedia Storytelling Is Changing TV (an article with lots of gr8 links) Lisa Hia, Executive Vice President of Bravo Digital Media, argues:

The ability to efficiently create affordable, participatory storytelling vehicles that go beyond being “bonus extras” and spreading it through different circulation channels is changing the rules and creating a potential value proposition too big to ignore.

She’s talking about a cooking contestant show they’re creating, Top Chef:

The goal is to flow content from platform to platform and to bring in the fans along the way — both the diehard and the casual. This is something that has not been possible until the scaled adoption of smartphones, tablets, social networks and gamification tools like Bunchball and GetGlue….

If we can prove that engagement and value is increased exponentially by integrating storytelling seamlessly across media platforms, we all win — fans, content creators, advertisers.

Hia looks to a future with ‘collaborative social storytelling, where fans themselves can further the plot in a pervasive, meaningful way. Smart media companies will look for ways to go beyond the “walled garden” model and turn their fans into ultimate brand ambassadors.’

It’s the end of control as we know, folks. Why, it’s remote control. My bad pun for the day.

 


These principles are meant to be the big picture ones that translate in different ways into specific works, or series of works.

1. nothing is finished
Because a finished story is a dead story, ie one that nobody ever reads. This is particularly so for transmedia, which lives at least partly online. Works evolve, partly because of fan conversations. Authors have to encourage the unfinished nature of work. Being unfinished is being alive.

2. nothing is owned
Oh, there may be ways in which copyright can create certainly income streams for pivotal authors. But to attempt to own transmedia works is to circumvent their life span.

3. no part of the work is pivotal
If you have a must-see ep, you’re not thinking transmedia. Like the web itself, transmedia works have nodes, and each particular node can be by-passed, so long as enough of the others are engaged with. Plots are refracted through various iterations, and whichever part of the story you get, that’s your story.

4. the puzzle is all-important
It’s the puzzle, stupid. Not the plot. Sure there are plots, but plots come and go, depending on which nodes you’ve interacted with. It’s the puzzle of tying the bits of plot together in a way that you’re happy with that is all-important. Some of that tying-together might be done by you, in social media or fan fiction.

5. Splatter media
Bits of work published to different platforms, each node with enough of interest to reward the vigilant by their attention.

6. Intelligent media
Transmedia is not for idiots – those peeps have the box. Don’t talk down to your audience. [On the other hand, providing well-flagged summaries and spoilers for those who can't put in the hard yards is not a bad thing - just don't be surprised if you get told you've got it all wrong]

7. search engines and hypertext. Integral aspects of your transmedia strategy.

8. freebies and pay-per-engagement
The relationship between these is very important. Freebies have to be more significant than just marketing.

9. The community
Where does your audience go to become collaborators? Can you help establish that? Are you going to ‘police’ it?

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