In these posts, I negotiate between conventional and emerging English, and come up with my own position. This week, I look at how we write abbreviations. What? pm or p.m.? etc or etc.? USA or U.S.A? Howabout “The Hon. Clive Palmer”? Do you put the fullstop to indicate it’s an abbreviation or leave it out? OMG!
Are you thinking of doing a postgraduate coursework degree? Perhaps you’re wondering what is the difference between a Masters and an undergraduate degree? Maybe you’re starting a Masters, and you’re wondering what you’ve got yourself in for. Good questions, which I would like to reflect on from the other side of the fence. I’ve been
And so it came to pass that on the Monday we were still waiting. The election had been declared a tie, and extra time called. No one knew precisely what the rules were, but thankfully there was a Book of Procedures. The Book of Procedures had been written in High Language, which had not been
When you are planning a media project, it is important to know who you are planning it for – who your audience is. Demographic research into audiences, known in heritage media as ratings, has been around a long time. But we can update those processes, and perhaps end up with more tailored information. There are
In these posts, I negotiate between conventional and emerging English, and come up with my own position. This week, I look at the singular ‘they’. What? Use of the plural third person pronoun ‘they’ to refer to an individual person. It extends to the use of the possessive pronoun ‘their’. Why? Because it is gender neutral.
In the past I’ve struggled with self-promotion. Partly it’s cultural, partly gendered: that loud, uninformative promotional schtick that seems to have been developed in the second half of the twentieth century always left me running for cover. Not only did I instantly get alienated from the speaker, I was never could stomach the idea of behaving
You’ve set up your syndication, and you’re punching out good content. It’s time to analyse how successful you are. While there are some very sophisticated tools you can subscribe to, for many small operators that’s going to be overkill – if you need to go that far, you are probably ready to call in the professionals. The good
Content but no readers? Don’t cry in the dark! Roll up your sleeves and establish some better syndication strategies. If you are syndicating properly, you will get maximum exposure for your content – and whatever you’re writing about, that’s gotta be a good thing. What is syndication? In old media, news organisations syndicate their programming across
There’s a lot of blog ghostwriting online – good, bad and ugly. This blog posts lists a few of the species, and reflects on their pros and cons. 1. Lists You may have noticed that this is a list. Lists are easy to understand. If readers are after specific info, they’ll often choose a list