If you’re an indie media producer, you’re probably wondering how to use social media not just to grow your audience but make a few bucks. We’re constantly bombarded by advice about how marketers and brands use social media. Can’t we get a slice of that pie? There’s an gut-wrenching problem in the social media bonanza
Silence. Have you noticed it? Silence at the water-cooler, at family dinner time. Maybe it’s more of a lack than a silence, but wherever I go, whoever I talk to, the talk is never about the Rio Olympics. [Unless it is about drug cheating….] How about you? Discount the marketing and the media coverage and
In these posts, I negotiate between conventional and emerging English, and come up with my own position. This week I look at commas. What? A comma is used to indicate a pause in a sentence. It is a smaller pause than a full-stop. Why? Commas help organise a sentence. They can provide clues to the meaning
Last week, a storm called Typhoon Nida hit the South China Sea – as typhoons go, this one was not the biggest, but big enough to snap the AAG gateway cable, at a location approximately 90 km from Hong Kong. The Asia-America Gateway is a cable connecting South-East Asia with the USA via the Pacific
In these posts, I negotiate between conventional and emerging English, and come up with my own position. This week, I look at how we write abbreviations. What? pm or p.m.? etc or etc.? USA or U.S.A? Howabout “The Hon. Clive Palmer”? Do you put the fullstop to indicate it’s an abbreviation or leave it out? OMG!
Are you thinking of doing a postgraduate coursework degree? Perhaps you’re wondering what is the difference between a Masters and an undergraduate degree? Maybe you’re starting a Masters, and you’re wondering what you’ve got yourself in for. Good questions, which I would like to reflect on from the other side of the fence. I’ve been
And so it came to pass that on the Monday we were still waiting. The election had been declared a tie, and extra time called. No one knew precisely what the rules were, but thankfully there was a Book of Procedures. The Book of Procedures had been written in High Language, which had not been
When you are planning a media project, it is important to know who you are planning it for – who your audience is. Demographic research into audiences, known in heritage media as ratings, has been around a long time. But we can update those processes, and perhaps end up with more tailored information. There are
In these posts, I negotiate between conventional and emerging English, and come up with my own position. This week, I look at the singular ‘they’. What? Use of the plural third person pronoun ‘they’ to refer to an individual person. It extends to the use of the possessive pronoun ‘their’. Why? Because it is gender neutral.
In the past I’ve struggled with self-promotion. Partly it’s cultural, partly gendered: that loud, uninformative promotional schtick that seems to have been developed in the second half of the twentieth century always left me running for cover. Not only did I instantly get alienated from the speaker, I was never could stomach the idea of behaving